RE Magazine

Audience  

The Electric Cooperative Program

Electric cooperatives are private, not-for-profit, independent electric utilities owned and controlled by the consumer-members they serve. Most were established in the late 1930s and early 1940s to provide electricity to areas that large investor-owned utilities refused to serve. Electric co-ops are governed by an elected board of directors.

The Electric Co-op Reach

  • Serve consumers in 2,500 of 3,141 counties in the U.S.
  • Own assets worth $112 billion
  • Own and maintain 2.5 million miles, or 42 percent, of the electric distribution lines in the United States spread across 75 percent of the nation's land mass
  • Deliver 12 percent of total kilowatt-hours sold
  • Generate 5 percent of all electricity produced in the U.S. each year
  • Employ 70,000 people

Co-op Growth & Purchasing Power

Electric cooperatives boast the highest consumer and sales growth rates in the electric utility industry. To reliably and affordably meet this increase in demand while serving sparsely populated and rugged terrain, cooperatives must produce and distribute power more efficiently than urban utilities.

Co-ops lead the electric utility industry in smart metering deployments, energy efficiency programs, and demand-response initiatives.

Co-ops spent $3.8 billion on new products and services in 2010. What's your piece of this pie? See the breakdown of monies spent for each product line by downloading the 2011 purchasing study here (PDF).

Our Readers

Market Penetration

RE Magazine is the only industry publication that reaches 99 percent of all electric co-ops. Compare our readers to other publications. If you need to reach the co-op market, you will find the most qualified readers in RE Magazine.

  • 25,000-plus monthly subscribers from 912 electric co-ops in 47 states
  • 91 percent of readers are from distribution co-ops, 8 percent from generation and transmission co-ops, and 1 percent from statewide associations
  • Top five jobs our readers hold:
    • 9,234 Engineering & Operations personnel
    • 7,163 Board Members
    • 1,504 Finance Personnel
    • 1,442 Member Services Personnel
    • 986 CEOs and General Managers

Reader Behavior

As the official voice of NRECA since 1942, RE Magazine has developed a large following of loyal readers who look to us for the latest information on technological advancements and solutions.

  • Average subscription length is 12.1 years*
  • 45 percent of subscribers read the magazine every month*
  • 41 percent of subscribers read at least 75 percent of each issue*
  • 59 percent of subscribers have authority—either alone or as part of a team—to purchase products or services at their co-op*

*High reader involvement levels with RE Magazine reflect a deep, long-term relationship that has formed with the publisher. This relationship creates a positive environment for advertising appearing in RE Magazine. There's an important difference between RE Magazine and other trade publications that do not have the connections needed to enhance products being advertised.

*Source: Scott Oser Associates & Whorton Marketing & Research – July 2009

Read more on reader demographics and behavior.

Circulation Audit

As a purchaser of print advertising, you should know, in advance, if your print ad will be reaching your desired audience. As described in Make the Most of Your Marketing Budget (PDF), from www.buysafemedia.com, purchasing advertising in publications that have their circulation verified by an independent third party is the only way to know the actual number of qualified subscribers and their business/occupatios. Additional information about why you should only advertise in audited publications may be found at www.buysafemedia.com.

BPA Worldwide audits the circulation of RE Magazine. Subscriber details are enumerated on our June 2013 Circulation Statement (PDF). Reading the BPA Worldwide Business Circulation Statement (PDF) describes the data contained in Circulation Statements. For information about BPA Worldwide, visit www.bpaww.com.

We invite you to compare RE Magazine subscribers with those of other electric utility industry publications by comparing our Circulation Statement with theirs. Circulation Statements for other publications may be viewed for free at bpaww.com or via your subscription to SRDS products. Be sure to compare business/occupations in Paragraph 3a. You will find that we offer the most qualified subscribers in the electric cooperative sector.

 Electric Co-op Network